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A market is any such person, group, or organization that has an existing or potential exchange relationship. It starts with customers and ends with customers. The creation of superior customer value and delivering high levels of customer satisfaction are at the heart of present-day marketing. Companies today, need to understand customer needs, study completion, develop and offer superior value at a reasonable price, and make the product available to the customer at a convenient place. Only then their products will be in demand and sell consistently.

Marketing deals with customers. It is delivery of customer satisfaction at a profit. The two fold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction.

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